10 Ways to Make Your Business Stand Out (2)
What marketing method is more effective than direct mail, web sites, referrals, or publicity? It's differentiation from your competition. Use these tips to figure out what your competitive advantage is.
Quite often small business owners will ask me to reveal the most powerful marketing strategy I have seen. I can say without hesitation that the most powerful marketing strategy has little to do with advertising, direct mail, web sites, referrals or blogs.